See the workflow, start to finish.
Follow a Sloane scan from discovery through research, scoring, review, and contact enrichment. Every screen below is the real product.
You describe the market
A niche in plain language, and the geographies you care about. Every place carries population, median household income, and census trends, so you choose markets on evidence rather than instinct.
Sloane searches beyond the database
Sloane searches each market across the open web, then visits the company websites it finds to understand what each business actually does. That brings smaller and less obvious operators into the search — including companies traditional databases may miss.
This is where the coverage comes from: the open web contains operators that never made it into the usual databases.
- queued
- searching
- building
- crawling
- scoring
- projecting
- complete
Every company is researched and scored
For each company, Sloane writes a consistent view of what it does, what it offers, and who it serves, then scores how closely the business matches your search. Every score includes a written rationale, so you can see exactly why it landed where it did.
The same framework is applied across the entire market, so companies are easy to compare.
Lakefront Boiler Care operates as a dedicated commercial boiler service contractor. First-party pages present planned maintenance, combustion tuning, emergency repair, and annual safety inspections as the core of the business, which matches the searched target of commercial boiler maintenance without a material qualification.
Armor Air is a commercial HVAC contractor whose site documents boiler maintenance alongside chillers, rooftop units, and building controls. The boiler capability is established, but it sits inside a broader mechanical operating identity, which is a material qualification against the searched target of commercial boiler maintenance.
MechanicalDirectory.com is a lead-generation directory that lists mechanical contractors by metro and sells quote requests. It is not an operating service company, so it does not belong in the target-company universe for commercial boiler maintenance.
The rationale travels with the row, so a score is never a number you have to take on faith.
You review the deliverable
The finished scan lands in your workspace as a structured deliverable. Filter by score, inspect the rationale, and edit any field directly. Company, niche, summary, offerings, customers, address, and rationale remain fully editable.
Sloane does the first pass. You decide what belongs in the market.
Keep the companies worth pursuing
Select the companies you want to pursue and choose Promote & Enrich. They move into the workspace's Universe, lock on the original deliverable to prevent duplicates, and Sloane begins looking for the decision maker behind each business.
Nothing enters your Universe unless you choose it.
- 1Promoted to Universe
The company moves into this workspace's Universe and locks on the deliverable, so a second promote cannot duplicate it.
- 2Sloane looks for a decision maker
An Active Task works through the selected companies, looking for the person who decides — owner, CEO, or president.
- 3Universe fills in
Name, title, LinkedIn, and work email land on the Universe row. Companies with a name but no findable email are marked, not silently dropped.
Your company universe compounds
The Universe is the durable list of companies you've chosen to keep. Deliverables capture individual searches; the Universe brings those searches together, with decision-maker information attached as it becomes available.
Run another search next week, next month, or in another market. The companies you keep continue building the same universe.
What Sloane captures.
No hidden columns and no score you cannot audit. This is the full set of fields Sloane writes.
- Company
- The operating company behind the domain
- Domain
- The site the evidence came from
- Niche
- What kind of business this is, in consistent language
- Summary
- What the company actually does
- Offerings
- Named services, as the company describes them
- Customers
- Who it sells to
- Address
- Where it operates, when the site says
- Score
- 1–5 relevance, labeled Highly relevant through Not relevant
- Rationale
- Why it got that score, in writing
Written from the company's own website, not a third-party description of it.
- Decision maker
- Name of the person who decides — owner, CEO, president
- Title
- Their role at the company
- Profile URL, when one is findable
- A person-specific work address; generic inboxes are rejected
- Status
- Ready, missing email, or missing contact
Added after you promote a company into the Universe.
Want to see it run on your market?
Bring a niche and a market. We'll run it together, and you can judge the output on the spot.